Prime Sports Community 

At Prime Sports Institute, we believe youth sports serve as a vital third space—a safe, structured environment outside of home and school where young people build connection, confidence, and community. That’s why Prime Sports Community, our Social Purpose Corporation, is dedicated to offering pre-season injury prevention sports screens to under-resourced youth athletes in Whatcom County.

Injury can be a turning point. Without immediate access to certified athletic trainers (ATCs) for evaluation, rehabilitation, and return-to-play guidance, many young athletes face isolation from their team, coaches, and support system. This separation can increase vulnerability to risky behaviors such as drug or alcohol use, unsafe relationships, or disengagement from positive activities altogether.

Our evidence-based screenings identify movement imbalances and potential risks before the season starts—so athletes stay healthy, stay connected, and stay in the game. By protecting their bodies, we’re helping protect their futures.

Prime Sports Community, SPC proudly supports our nation’s elite by providing dedicated sports medicine services through our Olympic Hopefuls initiative. This program delivers top-tier athletic training, sports recovery, and massage therapy to members of the Team USA Sprint Kayak National Team, ensuring these athletes can focus on training—not on how to afford the care they need and deserve.

In May 2025, the closure of the Olympic Training Center in Chula Vista, California left many Olympic hopefuls without access to critical sports medicine and recovery services. These athletes—many of whom hail from Bellingham and Seattle—are now preparing for the 2028 Olympic Games in Los Angeles, and deserve nothing less than world-class support as they pursue their dreams on home soil.

Led by Kerry Gustafson, a licensed and certified athletic trainer and massage therapist currently training through the USA National Governing Body Sports Medicine program, Prime is uniquely qualified to meet Team USA’s high standards of care. Our commitment bridges the gap left by the loss of centralized services and helps eliminate the financial burden that often forces athletes to juggle multiple jobs just to stay healthy.

At Prime, we believe that Olympic athletes shouldn’t have to choose between recovery and rent. By partnering with these exceptional individuals, we’re not just investing in athletic success—we’re investing in their future, their health, and our country’s legacy.

At Prime Sports Institute, we believe youth sports are more than just competition—they’re a third space where young athletes find community, identity, and belonging outside of home and school. To protect that space, we must protect the athletes who rely on it.

Baseline concussion testing gives us a clear picture of a healthy brain before injury, allowing our Certified Athletic Trainers (ATCs) to make safer, more accurate decisions if a concussion occurs. It’s a crucial part of injury prevention and recovery—and keeping kids with their teams where they belong.

When young athletes are sidelined by injury without access to care, they risk more than just physical setbacks. They can become isolated from their teammates and coaches, and too often lack the resources to get timely evaluation, rehabilitation, and guidance to safely return to play. This disconnect can open the door to more serious risks—like substance use, risky behaviors, and loss of purpose.

That’s why, through our Social Purpose Corporation, Prime Sports Community, we’re committed to providing accessible, evidence-based concussion care and injury support for all Whatcom County youth athletes. Our mission is to empower them with the tools, education, and care they need to stay healthy, stay connected, and stay in the game.