5 Myths About Massage Therapy (and What’s Actually True)
At Prime Sports Institute, we often hear misconceptions about massage therapy and we’re here to set the record straight. Whether you’re an endurance athlete training for a marathon or someone simply seeking relief from daily stress, massage is about more than just relaxation—it’s an integral part of performance, prevention, and recovery.
Myth 1: “Massage is just a luxury spa treatment.”
Truth: Massage therapy is a powerful tool in injury prevention and recovery. At Prime, our licensed massage therapists conduct thorough assessments—including range-of-motion checks and movement screening—before tailoring each session to your needs. It’s not fluff—it’s health care. We bridge the gap between symptoms and root causes, crafting strategies to keep you in your game.
Myth 2: “Only injured people need massage.”
Truth: Massage isn’t just for rehabilitation—it’s proactive. Even without pain or injury, consistent massage can maintain tissue quality, alleviate micro-tension, and boost circulation . Whether you’re prepping for a race or juggling an active lifestyle, massage paired with guided recovery (like our NormaTec Compression, contrast tubs, and infrared sauna) helps you stay on top of performance.
Related: Bellingham Healing Massage to Support Deep Rest and Recovery
Myth 3: “A one-size-fits-all massage works for everyone.”
Truth: Individualization is at the heart of what we do. Each therapist brings unique training such as sports massage, myofascial release, or orthopedic evaluation and combines that with your athletic profile for a custom session. A 30‑minute session might target an acute tweak; a 90‑minute treatment can include deeper assessments and take-home strategies. We’re not guessing—we’re solving.
Myth 4: “Massage alone is enough.”
Truth: Massage is an important piece of the larger puzzle. At Prime, we integrate massage with athletic training, injury evaluation, and coaching. For example, our athletic trainers diagnose underlying imbalances, prescribe corrective exercises, and update your program each session. Meanwhile, massage therapists ensure muscle tissue stays supple and responsive, allowing your trainer’s work to take hold.
Myth 5: “Insurance covers massage, so it’s always cheaper.”
Truth: While many assume insurance will foot the bill, massage therapy is often considered out-of-network and coverage is limited or non-existent. At Prime, we help you understand your benefits and we accept HSA/FSA payments. But the real value comes from consistent results: improved performance, fewer injuries, and smarter, empowered training.
Related: The Power of Healing Massage: How It Supports Recovery from Sports Injuries
Why Prime’s Approach Works
Integrated Care Under One Roof
Launched in 2018, Prime Sports Institute brings massage, athletic training, recovery technology, and coaching together under one roof in downtown Bellingham. No silos—just seamless collaboration. Our therapists, trainers, and coaches communicate to craft holistic, forward-thinking plans for you.
Elite Staff with Real Credentials
Our team includes experts like Kerry Gustafson, founder and seasoned athletic trainer/massage therapist with over 20 years of experience working with Division I athletes. Amanda, Kristina, Thom, Kerry, and Matt are also health‑focused professionals who actively learn, assess, and evolve to support your goals.
Advanced Recovery Equipment & Memberships
Massage at Prime is amplified by guided-recovery protocols and high-end technology—NormaTec, contrast tubs, infrared sauna, Compex, cold laser, and more. Our memberships bundle massage, athletic training, and recovery sessions into one monthly program, making comprehensive wellness accessible.
Related: Swedish Massage vs. Deep Tissue: Which is Better for Athletic Recovery?
Book Your Session Today
Ready to bust myths with results? Here’s what to expect:
30 minutes – Quick, targeted work for acute issues
60 minutes – Balanced session addressing multiple areas
90 minutes – Comprehensive assessment, deeper techniques, self-care guidance
We accept HSA/FSA cards and provide documentation for reimbursement; our staff guides you through the insurance conversation.
Visit our website or call to book an injury evaluation, recovery session, or sports massage. Let Prime Sports Institute redefine what massage therapy can do for your health, your sport, and your life.
Prime Sports Institute—where massage is not a myth, but a strategic advantage.
